Fiks:Reflective is a Pittsburgh based company that produces passive cycling-safety gear with design in mind. I first met the owner, Nick Drombosky, while working on issue no. 1 of Rustbelt Almanac. Fiks:Reflective's most popular product are their wheel stripes - retrorefelctive stickers designed to be an evolution of the traditional wheel reflector. They've also recently launched a line of reflective clothing and have collaborated with Pittsburgh favorite Shop412.
Nick asked me to swing by one night this summer to shoot some images of his products in action. Here are some outtakes: